Only fully mature or "capón" agaves are harvested, and for every agave that El Rey Zapoteco harvests, five seedlings are planted to ensure the sustainability of future generations.
Ago's contribution to the industry over the past 10 years has been invaluable and prized with an endless list of personal awards which add to the recognitions attributed to the Connaught Bar under his drive.
Bruce Perry, Global Brand Manager at Mossburn Distillers, shares his insights on the importance of brand management and packaging in consumers’ decision-making.