Paula Lukas, Bar Manager and Head Bartender at NUR, New York, is also the judge at Bartender Spirits Awards 2019!

Happy Hours are a hugely successful sales and marketing strategy that has thrived for a long time, here is how you can successfully implement them.

Cheapest marketing tool with the most reach and return on investment, Social Media Marketing, can help your bar dreams come true.

This trend is quickly gaining popularity because of one simple fact, the bar goes where the customers are, here is all you need to know about Pop-up Bars.

Being the best is the only market that is not crowded. Here are a few ways in which you can make it there.

Optically stimulate your customers and realize the power that pictures have on your profitability.

What better way to increase your spirits sales than pairing them with appropriate food items on the menu.

Working hard and working smart can sometimes be two different things, learn some hacks to work smartly during peak hours.

If you can satisfy a customer, you can retain that customer. A few tips on creating the perfect experience for your customers.

Before tasting a cocktail or even reading the recipe, it's always judged based on how it looks. That's why it is important to make your cocktail photogenic.