The Brand Ambassador for Diageo's non-alcoholic spirit category, René Hartel talks about her journey, her marketing strategies, and how she is contributing to the emerging trends of non-alcoholic spirits.
From brand ambassadors to distillers, blenders, and whisky company founders, women are as important to the future of whisky as anyone else. The article below highlights ten key women making their mark in the whisky industry.
In the interview below, Gerardo Madrigal, CEO & Founder at AMAN Tequila, talks about how he entered the spirits industry, his idea behind launching AMAN Tequila, uniquely designed bottles, and upcoming releases.
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