Educating Bartenders Worldwide.
By Beverage Trade Network
Insights
How Highball Culture Is Reshaping Bar Programs Across The United States
Simplicity meets strategy as highballs emerge as one of the most influential trends in today's beverage industry.
Insights
Top Spirits Competitions in the World for Distillers and Spirits Brands
A guide to the world’s leading spirits competitions that help distillers and spirits brands gain global recognition, validate product quality, and build credibility with bartenders, distributors, and beverage buyers.
Insights
Navigating the World of Intentional Cocktails: Beyond the Buzz
Discover how intentional cocktails are reshaping the beverage landscape with creativity and health in mind.
Insights
The Future of Mixology Isn’t Louder—It’s More Intentional
What Japanese restraint and Californian seasonality reveal about where bartending is heading
Insights
Flavored Soju: The Next Big Trend in the Beverage Market
Flavoured soju is emerging as a global growth category, driven by K-culture, low ABV appeal, and brands like Realtrade
Insights
The Craft Cocktail Comeback: How Ultra-Premium Vodka Is Reclaiming the Menu
As cocktail culture surges here’s how the modern bar and brands like Vodka After Golf are redefining vodka’s place in today’s drinking culture
Insights
‘Wishka’ Russell Davis on Indigenous Wisdom, Ingredients, and the Future of Conscious Mixology
Having spent the past decade exploring ancestral traditions and indigenous communities, Wishka is now bringing that wisdom back to the bar world, challenging bartenders to bring true intention to every pour
Insights
Is Moderation The Mandate of the Future?
With drinkers rethinking their relationship with alcohol, what does this mean for bartenders, and how can the bar industry adapt to a future where moderation is part of the menu?
