“When this is over, people are going to want celebratory drinks, they’ll want fun cocktails. They’ll seek fanfare and excitement”. Ivy Mix, author & owner of much-loved Brooklyn bar Leyenda, believes when COVID-19 ends America will be ready to party.

Judged by bartenders, bar managers and off-premise managers for the on-premise industry, these awards are crucial for drinkers too

It's very important to keep your cocktails innovative and unique. These few tips can help you increase your profitability by focusing on your menu.

LA is home to a big food and drinks community so do not be surprised if you see some of these faces go right to the top of the bartending scene not just in Los Angeles but around the world, if they already haven't.

Cocktail making might seem mixing a vodka and tonic, but it’s much more than that.

With the current situation in hand, here’s how bars and restaurants can increase their beverage sales and get back on their feet.

Here is a glimpse of what goes on behind the camera of the USA Spirits Ratings

California ABC is now allowing restaurants and bars to sell alcoholic beverages for consumption in adjacent open-air areas like parking lots, sidewalks, and streets to facilitate COVID-19 exit strategy.

Here’s what bars can do to tweak their strategy to amp up their delivery and pick-up sales.

Bartending isn’t only standing behind the bar and mixing. The digital world awaits your expertise. Bartenders, it’s time to go digital.