The so-called ‘cocktail revolution’ continues apace with the interest from consumers and the pleasure it brings can also be good for business – provided you understand the market dynamics and follow some basic rule.
Georgia Billing is one of the leading female bartenders of the London drinks scene. Here’s what she thinks of bartending and how she navigated during Covid-19.
“When this is over, people are going to want celebratory drinks, they’ll want fun cocktails. They’ll seek fanfare and excitement”. Ivy Mix, author & owner of much-loved Brooklyn bar Leyenda, believes when COVID-19 ends America will be ready to party.