Before tasting a cocktail or even reading the recipe, it's always judged based on how it looks. That's why it is important to make your cocktail photogenic.
If you think your concoction is a game-changer, you should definitely try your luck in cocktail competitions, who knows where your recipe will take you.
Get to know Jonathan Whitwell, Director of F&B at the Hotel Valencia Santana Row, California, as he shares his insights and opinions on the US On-Premise Industry.
Chef turned Brand Ambassador, Christophe Pienkowsk is the face for Martell Cognac. Known for his striking personality and his expertise in gastronomy pairing, Christophe shares how he markets his brand.