The so-called ‘cocktail revolution’ continues apace with the interest from consumers and the pleasure it brings can also be good for business – provided you understand the market dynamics and follow some basic rule.
Before tasting a cocktail or even reading the recipe, it's always judged based on how it looks. That's why it is important to make your cocktail photogenic.
If you think your concoction is a game-changer, you should definitely try your luck in cocktail competitions, who knows where your recipe will take you.
Master Distiller Molly Troupe on the biggest challenges in the distillation industry, advice for young distillers, and her story behind crafting Freeland Spirits.