Before tasting a cocktail or even reading the recipe, it's always judged based on how it looks. That's why it is important to make your cocktail photogenic.
If you think your concoction is a game-changer, you should definitely try your luck in cocktail competitions, who knows where your recipe will take you.
The Scofflaw Group co-founder shares practical advice for bartenders on building guest relationships, increasing sales, understanding products, and creating a balanced, profitable drinks menu.