The so-called ‘cocktail revolution’ continues apace with the interest from consumers and the pleasure it brings can also be good for business – provided you understand the market dynamics and follow some basic rule.
“When this is over, people are going to want celebratory drinks, they’ll want fun cocktails. They’ll seek fanfare and excitement”. Ivy Mix, author & owner of much-loved Brooklyn bar Leyenda, believes when COVID-19 ends America will be ready to party.
Chefs love the depth and character Smokin' Mary adds to their dishes. Bartenders love that everything for an award-winning cocktail is right in the mix - all they need is ice, spirits and garnish.
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