Bartenders Business

Educating Bartenders Worldwide.

By Beverage Trade Network

Interviews

991 Views

Natasha Mesa, Head Bartendress, Deadshot PDX

Photo for: Natasha Mesa, Head Bartendress, Deadshot PDX

24/01/2019 Head Bartendress at Oregon hotspot Deadshot PDX talks about work, business, and social media.

What according to you defines a good bartender?

A good bartender is someone with great customer service skills and personality; someone who greets the guest when they walk into the door, says bye when they leave, maintains a clean work station, takes pride in what they are serving you. A great bartender does all of this but finds a way to connect with each guest to make each experience one to remember.

Tell us about the importance of social media in your business.

Social media plays a very important role, for me as a bartender to keep people who are not local informed on what my next moves are professionally, and lets them know where and how to find me. For our business social media is the mac daddy of advertising (aside from word of mouth), the driving force to get people in the bar on a rainy day. To inform our future guests of menu changes and updates to business hours in case of a buyout. Social media is technically the first impression people get regarding our business, sometimes making or breaking their decision to come in for a visit.

What initiatives and strategies do you use to promote/upscale your business on social media?

Just a few ideas of what we do to promote our business with social media are; we find influencers to collaborate with, sometimes that influencer is another local business to cross promote our brands IE Jacobson Sea Salt or Bee, Local honey. We have monthly happy hours benefiting charities which we partner up with brands and tie them to a specific charity; this alone gives us 3 different sources of advertising per event.

Deadshot_PDX_Oregon

What hashtags do you frequently use on social media?

#imbibegram #drinkstagram #bartenderslife #cocktailporn #drinkoftheday #cocktailart #imbibe #cocktailsofinstagram #bartendress #cocktail #cocktails #instadrink #cocktailbar #mixtressPDX #PDXcocktails #Deadshot #cocktailculture #drinkme #chilledmagazine #punch #punchdrink #teamtasha

How you keep your personality unique in terms of dress up, attire; the way you look, act or behave?!

I keep clean, polished, and well put together on a daily basis (tie/bow tie/button up/shirt stays/fitted pants/brooches). When I go out and about I keep the same image as I would behind the bar with the exception of I won’t be wearing my apron and I’ll have a jacket on. In this industry and living in a small city where everyone knows everyone and the bar community is close and considered family, poor behavior is not an option nor part of my personality or lifestyle; so the motto is to always put your best foot forward.

What is your most favorite drink and the recipe to go with it?

When I go into a bar I will order a daiquiri, this will tell me how the rest of my night of ordering will follow. If it is a solid daiquiri, I know I can then order a sour, any variation but I typically go with whiskey or mezcal. I love a great sour! My ideal sour build is 2-1-¾-¾. If the daiquiri is bad, I go peaty scotch neat or wine.

Most Popular

Next Events

St Mary's London, Wyndham Pl, London W1H 1PQ

London Spirits Competition 2025

Register Now

South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, CA 94080, United States.

Bartender Spirits Awards 2025

Register Now

Morgan MFG, 401 N Morgan St Suite #204A, Chicago IL 60642

USA Trade Tasting 2025

Register Now

Relevant Articles

Interviews

Stock the bar with Stefano Tatti

Italian bartender and restaurant manager Stefano Tatti answers the most asked ‘behind-the-bar’ questions by bartenders.

Operations and Management

How To Promote Happy Hours For Good Sales?

Happy Hours are a hugely successful sales and marketing strategy that has thrived for a long time, here is how you can successfully implement them.

Interviews

What’s next in Spirits - with Ivy Mix

“When this is over, people are going to want celebratory drinks, they’ll want fun cocktails. They’ll seek fanfare and excitement”. Ivy Mix, author & owner of much-loved Brooklyn bar Leyenda, believes when COVID-19 ends America will be ready to party.

Subscribe to our Newsletter

Want to get our news in your email?

Register and receive our weekly resume of the Bartenders Business world.

Contact US

Want To Get In Touch!

Fill our Contact Form and let us know your thoughts and ideas.

Fill Our Contact Form

Post a job

WANT TO POST YOUR JOB REQUEST?

Register, post your job offers and get exposure.