Educating Bartenders Worldwide.
By Beverage Trade Network
A good bartender is someone with great customer service skills and personality; someone who greets the guest when they walk into the door, says bye when they leave, maintains a clean work station, takes pride in what they are serving you. A great bartender does all of this but finds a way to connect with each guest to make each experience one to remember.
Social media plays a very important role, for me as a bartender to keep people who are not local informed on what my next moves are professionally, and lets them know where and how to find me. For our business social media is the mac daddy of advertising (aside from word of mouth), the driving force to get people in the bar on a rainy day. To inform our future guests of menu changes and updates to business hours in case of a buyout. Social media is technically the first impression people get regarding our business, sometimes making or breaking their decision to come in for a visit.
Just a few ideas of what we do to promote our business with social media are; we find influencers to collaborate with, sometimes that influencer is another local business to cross promote our brands IE Jacobson Sea Salt or Bee, Local honey. We have monthly happy hours benefiting charities which we partner up with brands and tie them to a specific charity; this alone gives us 3 different sources of advertising per event.
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I keep clean, polished, and well put together on a daily basis (tie/bow tie/button up/shirt stays/fitted pants/brooches). When I go out and about I keep the same image as I would behind the bar with the exception of I won’t be wearing my apron and I’ll have a jacket on. In this industry and living in a small city where everyone knows everyone and the bar community is close and considered family, poor behavior is not an option nor part of my personality or lifestyle; so the motto is to always put your best foot forward.
When I go into a bar I will order a daiquiri, this will tell me how the rest of my night of ordering will follow. If it is a solid daiquiri, I know I can then order a sour, any variation but I typically go with whiskey or mezcal. I love a great sour! My ideal sour build is 2-1-¾-¾. If the daiquiri is bad, I go peaty scotch neat or wine.