Giving a rating to just liquid, blind has its place in the market and is very important, but that is different to when I have to decide what to put on the shelf. The USA Spirits Ratings competition is closer to the way I make chain assortment decisions. - Jeff
Jason Lam talks about his career in the drinks industry, what it is about to work in a bar, upcoming spirits trends, and what he looks for in winning spirits.
“When this is over, people are going to want celebratory drinks, they’ll want fun cocktails. They’ll seek fanfare and excitement”. Ivy Mix, author & owner of much-loved Brooklyn bar Leyenda, believes when COVID-19 ends America will be ready to party.