Before tasting a cocktail or even reading the recipe, it's always judged based on how it looks. That's why it is important to make your cocktail photogenic.
If you think your concoction is a game-changer, you should definitely try your luck in cocktail competitions, who knows where your recipe will take you.
Jason Lam on the qualities of a good bartender, day-to-day challenges in the Bar Business, and how to drive your Bar Program towards increased customer satisfaction and repeat visits.