In the interview below, Ron Welsh, Master Blender & Strategic Inventory Manager for Beam Suntory, talks about his role, responsibilities, a shift in consumer preference, and objectives at Beam and his spirits.

If you can satisfy a customer, you can retain that customer. A few tips on creating the perfect experience for your customers.

Books that will not only increase your cocktails knowledge but also help you understand what’s required to be the best in the bar and know your bartending in and out.