These methods offer a unique twist, allowing mixologists to craft memorable and distinctive cocktails that stand out in a competitive market.

The Brand Ambassador for Diageo's non-alcoholic spirit category, René Hartel talks about her journey, her marketing strategies, and how she is contributing to the emerging trends of non-alcoholic spirits.

“In the spirits category, there are people who’ve thrown their hands up and leaned out, and others who’ve leaned in. We're leaning in really hard.”