Enrico talks about how he picks spirits for the Dukes Bar and the support programs that work well.

The Brand Ambassador for Diageo's non-alcoholic spirit category, René Hartel talks about her journey, her marketing strategies, and how she is contributing to the emerging trends of non-alcoholic spirits.

Rachel Malm is well placed to know whether a new spirit brand is going to work or not, for that is what she does every day in her job as associate at Bitters in Bottles in San Francisco.