For brands looking to grow their consumer awareness, entering in the 2021 London Spirits Competition is a great way to get in front of global drinks enthusiasts.

The connection between award-winning spirits and the bar community is what the London Spirits Competition works hard to foster, as Richard Siddle, editor of The Buyer explains.

Winning a medal at an international spirits competition is a key to get in front of important spirits buyers. 2021 London Spirits Competition is taking it to the next stage.

2021 London Spirits Competition: Why it makes sense to ride along.

The world’s best spirits will once again be battling it out and vying for attention in the London Spirits Competition, which goes in to its fourth year on the back of record entries for the 2020 event, increased recognition around the world and a new consumer website, The London Drinks Guide, that has been launched by its organisers to help promote the brands, distillers and their importers who pick up medals and trophies in the event.

As the London Spirits Competition has grown it has also built up a strong community amongst both those who enter, take part in the judging and then go on to list the products that win awards.

Tequila by Cutwater Spirits crowned with Tequila of The Year at the 2020 London Spirits Competition.

With a whopping score of 96 points, Substation 41 bags Rum of the Year and Best in Show By Country title at the 2020 London Spirits Competition.

The third edition of the London Spirits Competition presented their Distillery Of The Year Award to St. Kilian Distillers.

The 3rd edition of London Spirits Competition crowned Vodka of the year to Botanical Vodka by Glasgow Distillery.