Educating Bartenders Worldwide.
By Beverage Trade Network
Emilio Salehi started his journey in bars at the age of 20, while he was in college in South Carolina. Both Emilio and his twin Miguel got hired because the bar owner thought it would be cool to have twins behind the bar. “I always thought it would be a fun job,” says Emilio. “Later on, in my late twenties, I came back to bartending for the flexible schedule, good pay, and creative outlet”.
Today, Emilio is a bartender at The Beehive, San Francisco, and runs a cocktail page on Instagram with twin Miguel and their friend Anthony. Their cocktail page (@equal_parts_cocktail) features cocktail recipes by bartenders while they’re in San Francisco, and some by Emilio himself.
When I'm not bartending I create cocktails for the menu, train staff, and set service standards.
Personality. You can teach everything else.
Education is important. If you have a good product, educating bartenders about it will lead directly to sales.
I always want to know about the people behind a product. What is their ethos? Do they have a positive impact on their community?
Emilio Salehi pouring a cocktail
Word of mouth is powerful. Being consistent with the quality of service will convert casual guests into unofficial ambassadors for your bar.
During the pandemic, I leaned heavily on my photography and videography company @equal_parts_cocktail. It became my source of income and creative outlet while everything was shut down.
Anything with watermelon.