(In picture: Giorgio Bargiani, Head Mixologist at The Connaught Bar, Judge at the 2021 London Spirits Competition.)

Winning a medal in an international drinks competition has long been regarded as key to getting into the minds of the most important drinks buyers who might end up the listing and stocking your brand.

The London Spirits Competition judges are made up of some of the most influential bartenders, mixologists, bar managers, and owners. By tasting, sipping, and assessing your products the judges are also the ones that will potentially then go on to then pour and serve them in their outlets.

If you are looking to get your spirits in front of the top-notch trade buyers and influencers and get them reviewed, you can enter your brands before February 22, 2021, and ship your samples by February February 26, 2021.

Registration Ends:  February 22, 2021

Warehouse Closes for entries: February 26, 2021

Judging Date: March 17, 2021

Winners Announced: April 12, 2021

Click here for more details on how to enter the 2021 competition.