Substation 41 Wins The Best Australian Spirits Brand In London Spirits Competition

28/07/2020 With a whopping score of 96 points, Substation 41 bags Rum of the Year and Best in Show By Country title at the 2020 London Spirits Competition.

Substation No.41 Rum by Pinnacle Drinks which is an Australian rum distilled in Queensland scored 96 points and also won the best rum in the world award at the 2 020 London Spirits Competition .

On July 7-8, London was the host city for the third annual London Spirits Competition, leading international competition of its kind in the world that assesses spirits not only on the basis of taste and quality, but also packaging and value. The goal was for experts to judge spirits the way consumers actually judge them, in the hopes of discovering new and innovative spirits that are worthy of attention by both trade buyers and consumers.

Spirits were judged on the basis of three primary criteria – quality, value, and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, while spirits that scored 76 to 89 points were awarded Silver medals. The primary reason for using three criteria rather than just one was to focus on the overall drinkability of each spirit.

Substation No.41 Rum 700mL scored 96 points and also won the best rum in the world award at 2020 London Spirits Competition.

The London Spirits Competition is organized by Beverage Trade Network, which organizes alcohol beverage industry events all over the world. The goal of this event was to judge spirits the way consumers judge them.

At the judging session, judges tasted and scored spirits on a blind basis before seeing bottles and marking them for on-shelf appeal as well as value for money. This enabled them to come up with an overall score that reflects their overall drinkability.