Educating Bartenders Worldwide.
By Beverage Trade Network
Up to: 18/10/2023
Location: Morgan MFG, 401 N Morgan St Suite #204A, Chicago IL 60642Register Now
The theme of the 7th Edition of USA Trade Tasting 2023 is ‘Making Chicago America’s Top Drinks Business Meeting Destination.' Chicago is well-known for the food and beverage choices it offers and will notably contribute in shaping the alcohol space in the B2B segment in the coming years. USATT's 7th edition in 2023 will bring together its previous editions and experiences with the primary purpose of elevating and reconnecting Chicago's drinks industry.
USATT aims to boost Chicago and its suburbs, Midwestern United States' local and small suppliers (80%) along with giving international exhibitors a taste of the city (20%) and generating business by getting all three tiers of the industry together under one roof.
USATT is an international show organized by Beverage Trade Network for the last 6 years, and in 2023 it will go deeper into Chicago’s drinks scene, integrating the three tiers of the industry into one event with a fundamental focus on Chicago. Located in Chicago’s West Loop, Morgan Manufacturing, the venue for USATT 2023, is best known for its soaring ceilings, exposed concrete, glass, and steel constituting its industrial elegance.
Morgan Manufacturing offers over 32,000 square feet of world-class space. Housed in a renovated historic building and designed with a focus on modularity, it’s an exceptional choice for live events and conferences, making it a perfect space for USATT 2023.
At USATT 2023, 40-50% of the brands will be USA-based. Chicago based exhibiting companies will be in the spotlight, followed by exhibitors from Illinois and other Midwestern states with whom bartenders and sommeliers may work with readily.
The exhibition floor will be shaped around products that buyers are seeking; spirits brands, RTD's, products from local breweries, distilleries and wineries, USA-based brands. The rest of the exhibition floor will consist of international brands looking to grow in the USA market, especially regions that are in demand like Champagne, Burgundy, and large and value driven exhibitors from Chile, Australia, Italy and Argentina.
The aim is to attract more spirits brands especially brown spirits, and also tequila and mezcal to match the needs of buyers. USATT's focus is on realigning the demand and supply in the US market. Attention will also be given to RTDs, low alcohol, non-alcoholic and seltzer brands as exhibiting companies.
The two-day event in October 2023 will focus on TED-style actionable sessions that will include 26 speakers. There will be 8 keynote sessions of 30 minutes each, and 4 panels of 60 minutes each. The conference will shine the spotlight on importers, distributors, retailers and restaurateurs.
Top USA and Chicago professionals and buyers will be helping you improve your import, distribution, retail and restaurant business. Q&A will follow right after, where you will be able to ask questions.
Conferences will start at 11am on both days and the expo floor will open at 1pm on both days. Attendees of the conference will also be able to have lunch and access to the VIP after event party.
For the last 6 years, the drinks industry has turned to Beverage Trade Netork’s USA Trade Tasting event and conference to discover the latest trends and network with the drinks community. Our signature two-day event for the beverage industry brings together thought leaders, trailblazers, and the next generation of brand founders to help beverage industry professionals thrive.
Next to business, BTN is best known for the cocktail nights at the end of all our events. These are informal platforms to network with the industry and catch up on trends, patterns, rising personalities and all of it with a drink in hand!
This is the perfect opportunity to convert those connections that were made in the two days of business. With lip-smacking cocktails in the heart of the city and lots of conversations to catch up on, it is this party that is the perfect finisher. Feel free to dress up because our photographer will be there for the paparazzi moments. If you’ve made it to this party, you’ve probably made it to the creme de la creme of Chicago's and suburbs drinks industry.