Educating Bartenders Worldwide.
By Beverage Trade Network
“It’s a perfect way to meet people in the industry and to discover what the main emerging trends are. It’s also great to see what’s not released yet,” says Oliver Eardley, the bartender at the Savoy Hotel. “I’ve been really impressed by the line-up of spirits we’ve tasted so far today, and I'm looking forward to discovering more as the day progresses!” Eardley was a part of the illustrious judges' panel at the 2022 London Spirits Competition. What is it that sets the London Spirits Competition apart enough that judges too believe for it to be a solid opportunity to find more spirits to bring to the limelight?
The London Spirits Competition has been created exclusively by the Beverage Trade Network, global drinks events, services, business, and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market. To be an award winner you will need to have top quality spirits that offer both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.
Quality is judged based on Appearance, Aroma, Body, Taste, and Aftertaste. Packaging is scored on the basis of Creative design, label quality, label details, back-bar appeal, store shelf appeal, and functionality (including shape, size, weight, and ease of pouring). The value for money is ascertained based on the quality offered for the price. Essentially,
Q (Quality Score) + Value Score (V) + Package Score (P) = London Spirits Competition Score.
Winners in the London Spirits Competition receive a Gold, Silver, or Bronze award. They are supported by a strong consumer awareness campaign, particularly through social media channels and spirits comparison apps, to promote this new global competition. Spirits scoring 65-75 are awarded the Bronze Medal, between 76-89 qualify for the Silver Medal, and scoring above 90 qualify for the Gold Medal and are considered for Special awards based on categories that include Spirit Of The Year, Vodka Of The Year, Rum Of The Year, Tequila Of The Year, Gin Of The Year, Whisky Of The Year, Distillery Of The Year, Best Spirit By Country, Best Spirit By Quality, Best Spirit By Value, and Best Spirit By Packaging.
Top 100 winners at LSC will be included in the Top 100 On-Premise & Off-Premise spirits list - Top 100 LSC Spirits The results of the awards are also shared with over 50,000+ trade professionals in the UK in the Beverage Trade Network community, and over 20000+ buyers in and around the UK.
Brands looking to enter into the 6th annual London Spirits Competition are encouraged to submit by early, to save £75 on the entry fee.
£95 Super Early Bird - May 2 to August 31, 2022
£105 Special - September 1 to October 16, 2022
£125 Early Bird - October 17 to Dec 9, 2022
£170 Regular - Dec 10 to Feb 22, 2023
Head to this link and register your spirits today!